Setter vs. closer

Two jobs, and which one to apply for first

Most remote sales teams split the work between a setter and a closer. Here's what each does all day and what the posts advertise.

Side by side

The short version

Setter vs. closer
SetterCloser
Good fit ifYou're new to sales and good with peopleYou like long calls and want to be paid on results
Your day30+ short conversations4 to 8 calls
PaySteadier, lower ceilingSwings more, higher top end
Most people start here

Setter

You message people who already asked for info, usually by filling out a form or answering an ad. You ask a few questions and book the good fits onto a closer's calendar. It's mostly text and DMs, so if you text the way you talk, you'll be fine.

Pay is usually a fee for each qualified call you book, plus a bonus or commission when it closes. It pays less than closing, with less pressure on each conversation. You'll also see it posted as SDR or appointment setter.

Setter roles on our board usually advertise OTE of around $4,000 to $6,000 a month.

The next step up

Closer

You take 4 to 8 booked calls a day, 30 to 60 minutes each, usually on video. You find out what the person needs and tell them straight whether the offer fits. When it does, you help them sign up.

You're paid a percentage of every sale you close. Closers usually earn more than setters, and their pay swings more. Expect to earn less while you ramp up.

Closer roles on our board usually advertise OTE of around $8,000 to $12,000 a month. Some advertise more.

This is advertised pay from real listings, not what you'll earn. Results vary. Some jobs pay a base salary, but most pay is commission. New reps usually make less at first while they learn. What you make depends on you, the company, and the job. We don't guarantee a job or income.

Industries

You could be selling any of these

If a business sells something worth a few thousand dollars over the phone, it usually needs setters and closers. The board covers a wide range of industries, including:

  • Coaching
  • Consulting
  • Health and wellness
  • Fitness
  • Real estate
  • Software and SaaS
  • Financial services
  • Marketing agencies
  • E-commerce
  • Online education
  • Course creators
  • Functional medicine
  • Medicare and insurance

Still not sure?

You don't have to pick yet

Most people who join don't know which one they want. On your call, you'll find out where to start, based on your background and what's hiring that week.

A common route is setter first, then closer 6 to 18 months later once you know the offer. If you've sold before, you can often go straight to closing.

Apply

Find out which role to go after first

If it looks like a fit, you'll get a call to go over your background.

  • Takes about 2 minutes
  • New or experienced, you're welcome.