A Quick Guide

Setter? Closer?
What's the difference?

If "remote sales" is new vocabulary, this guide explains the two main roles, what they actually do day to day, and how to figure out which one fits you.

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There are two main jobs in remote sales

Inside any high ticket sales team, the work usually splits between two roles: the setter and the closer. Some companies combine them into one role; most don't. Most members of our program start in one and decide later whether to stay or grow into the other.


Here's what each one actually does, what kind of person tends to thrive in it, and what you should expect from the day to day.


Role One

The Setter

A setter's job is to talk to the people who raise their hand and book qualified ones onto the closer's calendar. Sometimes it's called an SDR (Sales Development Rep), an Appointment Setter, or just "Setter."

What you actually do

Talk to people who already showed interest (signed up, opted in, replied to an ad). Ask qualifying questions. Book the ones who are a fit onto the closer's calendar.

What channels you use

A mix of email, text messaging, DM messaging, phone calls, and Zoom calls. Mostly written conversations, which is why it suits people who write and speak conversationally.

What a typical day looks like

Work through inbound leads who have already raised their hand. Most of the day is short conversations, qualifying interest and booking the right people in with a closer. Flexible hours, structured around when leads are most active.

Skills that matter

Conversational rapport. Asking real questions instead of running a script. Pattern recognition (who's actually interested vs. just curious). Persistence with follow-ups.

How you get paid

Usually a combination of base activity pay (per qualified call set) plus a commission percentage on closed sales. Setter income is typically lower than closer income, but the volume of opportunities and the lower pressure make it a strong starting role.

Why people start here

It's a great entry-level role to learn the basics of sales and get experience on established offers without being responsible for closing yet.


Role Two

The Closer

A closer takes the booked calls and walks prospects through your program or service, helping people who are a good fit decide to enroll. Sometimes called a "High Ticket Closer" or "Sales Rep" depending on the company.

What you actually do

Take 4 to 8 qualified booked calls daily. Walk prospects through your program or service, and enroll people who are a good fit.

What channels you use

Usually video calls or phone calls, plus email for follow-up.

What a typical day looks like

Flexible. Calls are scheduled around your availability. Each call runs 30 to 60 minutes, with prep and follow-up time around them.

Skills that matter

Listening more than talking. Asking diagnostic questions. Direct, honest conversations about whether the offer is right for them.

How you get paid

Performance-based, calculated as a percentage of each closed sale. Closer commissions are typically higher per close than setter commissions, and income tracks to your output.

Why people grow into this role

This role takes a bit more practice and training, but the income upside is typically uncapped. People who enjoy real conversations and want to be measured by outcomes tend to thrive here.


The Industries

What industries are the roles in?

High ticket setter and closer roles exist anywhere a business sells a product or service for several thousand dollars and uses sales calls to close. That covers a wider range of industries than most people expect.

Coaching

Consulting

Health & Wellness

Fitness

Real Estate

Software & SaaS

Financial Services

Trading Education

Marketing Agencies

E-commerce

Online Education

Course Creators

Capital Advisory

Functional Medicine

Medicare & Insurance

The recruiter sources roles across all of the above and a few more. Your application call is the right place to talk about which industries fit your background and interests.


A woman on a video call with a coffee in hand, casual but focused. What setter and closer calls actually look like.

"Those people come to you. Your job is to get on a call, have a real conversation, and help them make a decision."

Side by Side

Quick comparison

Setter

The Setter

Best fit for Strong communicators new to sales, or experienced reps wanting a flexible entry point.
Daily volume Many short conversations, often 30+ touches per day.
Pressure level Lower per conversation. The pressure is hitting daily booking quotas.
Income range Performance-based. Typically more predictable than closer income, with a lower ceiling.
Closer

The Closer

Best fit for People who like long conversations, asking hard questions, and being judged on outcomes.
Daily volume Fewer, deeper conversations, usually 4–8 calls per day.
Pressure level Higher per conversation. Each call carries real revenue weight.
Income range Highly variable. Strong closers on great offers earn well above the setter ceiling. Slow ramps can earn less than setters.

Which One Fits You?

Honestly, you don't have to know yet

Most people who join the program don't come in knowing which role they want. The application conversation is partly about figuring that out. We look at your background, how you communicate, what kind of work energizes you, and which kinds of roles are actively hiring at any given moment.


A common path: start as a setter, learn the offer and the conversation patterns, then move into a closer role within 6 to 18 months once you've built credibility. Some people stay setters because they love the rhythm. Some skip directly to closing because they have prior sales experience. Both work.


If you're still on the fence about whether sales itself is for you, this is the right time to apply and have the conversation. We'll be honest about what we see.

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Not sure which role is right?
Talk it through with us.

The application call is part of how we figure out together where you'd thrive.

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