If "remote sales" is new vocabulary, this guide explains the two main roles, what they actually do day to day, and how to figure out which one fits you.
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Inside any high ticket sales team, the work usually splits between two roles: the setter and the closer. Some companies combine them into one role; most don't. Most members of our program start in one and decide later whether to stay or grow into the other.
Here's what each one actually does, what kind of person tends to thrive in it, and what you should expect from the day to day.
Role One
A setter's job is to talk to the people who raise their hand and book qualified ones onto the closer's calendar. Sometimes it's called an SDR (Sales Development Rep), an Appointment Setter, or just "Setter."
Talk to people who already showed interest (signed up, opted in, replied to an ad). Ask qualifying questions. Book the ones who are a fit onto the closer's calendar.
A mix of email, text messaging, DM messaging, phone calls, and Zoom calls. Mostly written conversations, which is why it suits people who write and speak conversationally.
Work through inbound leads who have already raised their hand. Most of the day is short conversations, qualifying interest and booking the right people in with a closer. Flexible hours, structured around when leads are most active.
Conversational rapport. Asking real questions instead of running a script. Pattern recognition (who's actually interested vs. just curious). Persistence with follow-ups.
Usually a combination of base activity pay (per qualified call set) plus a commission percentage on closed sales. Setter income is typically lower than closer income, but the volume of opportunities and the lower pressure make it a strong starting role.
It's a great entry-level role to learn the basics of sales and get experience on established offers without being responsible for closing yet.
Role Two
A closer takes the booked calls and walks prospects through your program or service, helping people who are a good fit decide to enroll. Sometimes called a "High Ticket Closer" or "Sales Rep" depending on the company.
Take 4 to 8 qualified booked calls daily. Walk prospects through your program or service, and enroll people who are a good fit.
Usually video calls or phone calls, plus email for follow-up.
Flexible. Calls are scheduled around your availability. Each call runs 30 to 60 minutes, with prep and follow-up time around them.
Listening more than talking. Asking diagnostic questions. Direct, honest conversations about whether the offer is right for them.
Performance-based, calculated as a percentage of each closed sale. Closer commissions are typically higher per close than setter commissions, and income tracks to your output.
This role takes a bit more practice and training, but the income upside is typically uncapped. People who enjoy real conversations and want to be measured by outcomes tend to thrive here.
The Industries
High ticket setter and closer roles exist anywhere a business sells a product or service for several thousand dollars and uses sales calls to close. That covers a wider range of industries than most people expect.
The recruiter sources roles across all of the above and a few more. Your application call is the right place to talk about which industries fit your background and interests.
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Which One Fits You?
Most people who join the program don't come in knowing which role they want. The application conversation is partly about figuring that out. We look at your background, how you communicate, what kind of work energizes you, and which kinds of roles are actively hiring at any given moment.
A common path: start as a setter, learn the offer and the conversation patterns, then move into a closer role within 6 to 18 months once you've built credibility. Some people stay setters because they love the rhythm. Some skip directly to closing because they have prior sales experience. Both work.
If you're still on the fence about whether sales itself is for you, this is the right time to apply and have the conversation. We'll be honest about what we see.
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The application call is part of how we figure out together where you'd thrive.
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